Product leadership

Turning strategy into products.
Products into growth.

I help companies transform complex business challenges into clear product strategy.

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BUILT FOR COMPLEXITY · DESIGNED FOR ADOPTION · READY TO SCALE
Marco Rendina

10+

Years
Product leadership

3×

Customer
Adoption growth

10×

Product
Usage growth

A career across communication platforms, airport technology and digital products

2010 — 2016

Early Career

Technical Support & Service Delivery

Enterprise support and service delivery for high-demand, high-availability technology environments.

Reliability Enterprise Systems Service Delivery Customer Support
  • Supported high-demand enterprise systems and high-availability infrastructure for organisations including Apple, British Telecom and General Electric.
  • Built foundations in reliability, customer needs and complex system behaviour that later informed product prioritisation and stakeholder decisions.

2016 — 2022

LINK Mobility Group

Senior Product Manager / Product Expert

Product strategy, commercialisation and growth for CPaaS and conversational channels across European markets.

CPaaS WhatsApp SMS RCS
  • Progressed from technical and service delivery roles into product management, gaining end-to-end visibility across platform operations, customer needs and business drivers.
  • Owned product strategy, roadmap, pricing and positioning for WhatsApp Business API, SMS and RCS across European markets.
  • Scaled WhatsApp Business API to 100+ customers and approximately 1M messages in year one, then 300+ customers and approximately 10M messages in year two.
  • Contributed to product adoption across 47k+ customers in 18+ countries and helped establish LINK Mobility as an official Meta Business Messaging Partner.
  • Supported monetisation, sales enablement, enterprise onboarding and solution design with Sales, Marketing and Engineering.

2022 — 2023

Wavix

Senior Technical Product Manager

Global CPaaS product strategy and delivery across campaign, analytics and number-provisioning capabilities.

CPaaS Campaigns Analytics APIs
  • Owned product strategy, roadmap and backlog for a global CPaaS platform operating across 140+ countries.
  • Led Campaign Builder, SMS Broadcast and Number Provisioning capabilities for enterprise campaigns reaching tens of thousands of recipients per send.
  • Built and launched URL shortening and click tracking, then led a campaign analytics dashboard to improve attribution and performance visibility.
  • Streamlined business-number provisioning, reducing onboarding friction and accelerating revenue generation.
  • Partnered with engineering, sales and ecosystem partners, including 3CX, to align platform capabilities with market demand and integrations.

2023 — 2024

Thales Group

Product Line Manager - Fly to Gate

End-to-end strategy and lifecycle ownership for a biometric digital identity platform enabling paperless passenger journeys.

Digital Identity Biometrics Airports GDPR
  • Defined the roadmap around business goals, GDPR, identity compliance and mission-critical operational constraints.
  • Aligned engineering, commercial teams, airports, airlines and public authorities.
  • Supported deployments across 7 major airports in India plus Europe and the Middle East, handling millions of biometric transactions.
  • Reduced passenger processing and boarding times by up to 30%.
  • Achieved more than 99.5% first-attempt biometric success with sub-2-second matching.

2024 — 2025

rdcom

Product Marketing Manager

Positioning and go-to-market strategy for an omnichannel B2B CPaaS platform spanning SMS, RCS and Email.

Go-to-Market Positioning CPaaS Sales Enablement
  • Defined value propositions and messaging while partnering with Product, Sales and Engineering to align roadmap direction with market needs.
  • Enabled sales through product documentation, demos and competitive positioning.
  • Contributed to a visual campaign builder for emails, landing pages and automated flows.